Color

#2472ae

#2472ae
hex#2472ae
rgbrgb(36, 114, 174)
hslhsl(206, 66%, 41%)
oklchoklch(0.535 0.12 246.3)
Closest name: Brilliant Blue (#0075b3)Relative luminance 0.1547

Colors that go with #2472ae

Charcoal, Crimson and Rust lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ae5f24

#24aea4 · #242dae

#ae2472 · #72ae24

Split-complementary

Open in tool →

#ae242d · #aea424

#a424ae · #ae5f24 · #2dae24

Contrast

#2472ae as textRatioAAAA largeAAAFix
Aaon white
5.13:1passpassfail
  • AAA: use #1d5c8c as the text (7.09:1)
Aaon black
4.09:1failpassfail
  • AA: use #267aba as the text (4.58:1)
  • AAA: use #4d9ddb as the text (7.16:1)
  • AA: or shift the background to #f0f0f0 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2472ae as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#2472ae reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #2472ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #2472ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/2472ae-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md