Chalkboard
Open in tool →Slate green with chalk cream and a coral — nostalgic without being twee.
Color
#23282a
#23282a
hex
#23282argb
rgb(35, 40, 42)hsl
hsl(197, 9%, 15%)oklch
oklch(0.273 0.008 223.7)Closest name: Cinder (#242a2e)Relative luminance 0.0204
Colors that go with #23282a
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #23282a without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #23282a in 18 real palettes, including McDonald's's brand system and Wikipedia's brand system, as the lead colour.
Blue #0000ff
shipped23 real palettes, including Readymag's brand system and Headspace's brand system put Blue beside #23282a, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #23282a in 9 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped7 real palettes, including Graphite Mono and Rain Garden put Blush Pink beside #23282a, as the accent.
Brown #a52a2a
shipped5 real palettes, including Typewriter and Woodsmoke put Brown beside #23282a, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #23282a in 6 real palettes, including Chalkboard and Kiln, as the lead colour.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #23282a: 10 real palettes, including Dusk and Paper & Pine, as the supporting colour.
Real palettes that use #23282a
Tints & shades
Harmonies
Contrast
| #23282a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.91:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.41:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #23282a as the background.
Brands using this color
- American Eagleprimary · #24272a · Δ0.378
- American Eagletext · #24272a · Δ0.378
- Vodafonetext · #25282b · Δ0.408
- Chevroletprimary · #262626 · Δ0.904
- Chevrolettext · #262626 · Δ0.904
- Cloudflaretext · #262626 · Δ0.904
- Obsidiantext · #262626 · Δ0.904
- Sveltetext · #262626 · Δ0.904
- Readymagtext · #282828 · Δ0.909
- YouTubesecondary · #282828 · Δ0.909
- Zedtext · #242529 · Δ1.016
- 7-Elevenprimary · #212529 · Δ1.13
- 7-Eleventext · #212529 · Δ1.13
- AMDprimary · #212529 · Δ1.13
- AMDtext · #212529 · Δ1.13
- Boeingtext · #212529 · Δ1.13
- Calvin Kleinprimary · #212529 · Δ1.13
- Calvin Kleintext · #212529 · Δ1.13
- Datadogtext · #212529 · Δ1.13
- Tommy Hilfigerprimary · #212529 · Δ1.13
- Tommy Hilfigertext · #212529 · Δ1.13
- Trader Joe'sprimary · #212529 · Δ1.13
- Trader Joe'stext · #212529 · Δ1.13
- Superhumantext · #292827 · Δ1.134
- McDonald'stext · #292929 · Δ1.155
- Loomtext · #292a2e · Δ1.454
- Squarespaceprimary · #2a2a2a · Δ1.475
- Retoolprimary · #242424 · Δ1.476
- Gilletteprimary · #2b2929 · Δ1.496
- Gillettetext · #2b2929 · Δ1.496
- Subarutext · #1d252c · Δ1.652
- Fenty Beautyprimary · #2d2929 · Δ1.852
- Fenty Beautytext · #2d2929 · Δ1.852
- GitHubtext · #1f2328 · Δ1.936
Palettes built around it
Mid-Century
Open in tool →Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast.
Typewriter
Open in tool →Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour.
Oatmeal
Open in tool →Four warm greys from bark to oat — the neutral palette that photographs well and never argues with a product shot.
Greige
Open in tool →Grey-beige with a hint of olive — the interior-design neutral; the olive accent is the only thing that isn't a shade of nothing.
Fonts for this mood
#23282a reads as muted, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #23282a
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #23282a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/23282a-9cb4c4-df4e6b-1f232d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md