Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#2a2523
#2a2523
hex
#2a2523rgb
rgb(42, 37, 35)hsl
hsl(17, 9%, 15%)oklch
oklch(0.269 0.008 43.1)Closest name: Bitter Liquorice (#262926)Relative luminance 0.0194
Tints & shades
Harmonies
Contrast
| #2a2523 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.14:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.39:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2a2523 as the background.
Brands using this color
- Cloudflaretext · #262626 · Δ0.841
- Obsidiantext · #262626 · Δ0.841
- Sveltetext · #262626 · Δ0.841
- Superhumantext · #292827 · Δ1.04
- Readymagtext · #282828 · Δ1.13
- Retoolprimary · #242424 · Δ1.226
- Cursortext · #26251e · Δ1.244
- Zedtext · #242529 · Δ1.496
- Todoisttext · #25221e · Δ1.616
- Squarespaceprimary · #2a2a2a · Δ1.784
- Datadogtext · #212529 · Δ1.887
- Airbnbtext · #222222 · Δ1.923
Palettes built around it
Wellness
Open in tool →Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.
Crayon Box
Open in tool →Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups.
Olive Grove
Open in tool →Olive and straw with a rust accent — Mediterranean and unhurried; good for food, wine and hospitality.
Fonts for this mood
#2a2523 reads as muted, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #2a2523
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #2a2523 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/2a2523-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md