Tabloid
Open in tool →Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product.
Color
#101313
#101313
hex
#101313rgb
rgb(16, 19, 19)hsl
hsl(180, 9%, 7%)oklch
oklch(0.183 0.005 196.7)Closest name: Cursed Black (#131313)Relative luminance 0.0062
Tints & shades
Harmonies
Contrast
| #101313 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 18.67:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.12:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #101313 as the background.
Brands using this color
- American Expresstext · #111111 · Δ0.749
- Behancetext · #111111 · Δ0.749
- Calmtext · #111111 · Δ0.749
- Intercomtext · #111111 · Δ0.749
- Klarna UStext · #111111 · Δ0.749
- Mirotext · #111111 · Δ0.749
- Paddletext · #111111 · Δ0.749
- PayPaltext · #111111 · Δ0.749
- Plaidtext · #111111 · Δ0.749
- PostHogtext · #111111 · Δ0.749
- Reddittext · #111111 · Δ0.749
- Remixtext · #111111 · Δ0.749
- Replittext · #111111 · Δ0.749
- Verceltext · #111111 · Δ0.749
- Anthropictext · #141413 · Δ0.901
- Runwayprimary · #141414 · Δ0.914
- Lemon Squeezytext · #121217 · Δ1.114
- Retooltext · #151515 · Δ1.318
- Perplexitytext · #091717 · Δ1.708
- Airtabletext · #161616 · Δ1.741
- CircleCItext · #161616 · Δ1.741
- Wisetext · #0e0f0c · Δ1.871
- Twitchtext · #0e0e10 · Δ1.978
Palettes built around it
Terminal
Open in tool →Green for success, blue for links, pink for emphasis — the dark-mode developer family, tuned to sit on near-black without glare.
Neobank
Open in tool →Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank.
Atelier
Open in tool →Black on bone with a whisper of gold: the runway default that lets garments carry the color.
Estate
Open in tool →Bronze on charcoal signals premium listings; the silver accent handles secondary detail without adding color.
Ember
Open in tool →Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights.
Fonts for this mood
#101313 reads as muted, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #101313
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #101313 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/101313-a2bbbe-d45994-1f272d-e9f1ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md