# #101313

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#101313`
- RGB: rgb(16, 19, 19)
- HSL: hsl(180, 9%, 7%)
- OKLCH: oklch(0.183 0.005 196.7)
- Relative luminance: 0.0062
- Nearest named color: Cursed Black (#131313, Δ 0.578) — https://brandsweets.com/colors/cursed-black
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/101313

## Tints & shades

- Tints (toward white): #252c2c, #3a4545, #4f5f5f, #647878, #7c9292, #95a7a7, #aebcbc, #c7d1d1, #e0e5e5, #f9fafa
- Shades (toward black): #101313, #0e1111, #0e1111, #0e1111, #0e1111, #0c0e0e, #0c0e0e, #0c0e0e, #090b0b, #090b0b

## Harmonies

- Complementary: #131010
- Analogous: #101312, #101213
- Triadic: #131013, #131310
- Split-complementary: #131012, #131210
- Tetradic: #121013, #131010, #121310

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.67:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.12:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #667a7a (4.63:1); AA: background → #7d7d7d (4.54:1); AAA: text → #859999 (7.01:1); AAA: background → #a1a1a1 (7.23:1)

## Brands using this color

- **American Express** — text #111111 (Δ 0.749) — https://brandsweets.com/colors/brands/americanexpress-com
- **Behance** — text #111111 (Δ 0.749) — https://brandsweets.com/colors/brands/behance-net
- **Calm** — text #111111 (Δ 0.749) — https://brandsweets.com/colors/brands/calm-com
- **Intercom** — text #111111 (Δ 0.749) — https://brandsweets.com/colors/brands/intercom-com
- **Klarna US** — text #111111 (Δ 0.749) — https://brandsweets.com/colors/brands/klarna-com
- **Miro** — text #111111 (Δ 0.749) — https://brandsweets.com/colors/brands/miro-com
- **Paddle** — text #111111 (Δ 0.749) — https://brandsweets.com/colors/brands/paddle-com
- **PayPal** — text #111111 (Δ 0.749) — https://brandsweets.com/colors/brands/paypal-com
- **Plaid** — text #111111 (Δ 0.749) — https://brandsweets.com/colors/brands/plaid-com
- **PostHog** — text #111111 (Δ 0.749) — https://brandsweets.com/colors/brands/posthog-com
- **Reddit** — text #111111 (Δ 0.749) — https://brandsweets.com/colors/brands/reddit-com
- **Remix** — text #111111 (Δ 0.749) — https://brandsweets.com/colors/brands/remix-run
- **Replit** — text #111111 (Δ 0.749) — https://brandsweets.com/colors/brands/replit
- **Vercel** — text #111111 (Δ 0.749) — https://brandsweets.com/colors/brands/vercel
- **Anthropic** — text #141413 (Δ 0.901) — https://brandsweets.com/colors/brands/anthropic
- **Runway** — primary #141414 (Δ 0.914) — https://brandsweets.com/colors/brands/runwayml-com
- **Lemon Squeezy** — text #121217 (Δ 1.114) — https://brandsweets.com/colors/brands/lemonsqueezy-com
- **Retool** — text #151515 (Δ 1.318) — https://brandsweets.com/colors/brands/retool-com
- **Perplexity** — text #091717 (Δ 1.708) — https://brandsweets.com/colors/brands/perplexity
- **Airtable** — text #161616 (Δ 1.741) — https://brandsweets.com/colors/brands/airtable-com
- **CircleCI** — text #161616 (Δ 1.741) — https://brandsweets.com/colors/brands/circleci-com
- **Wise** — text #0e0f0c (Δ 1.871) — https://brandsweets.com/colors/brands/wise-com
- **Twitch** — text #0e0e10 (Δ 1.978) — https://brandsweets.com/colors/brands/twitch-tv

## Curated palettes containing it

- **Tabloid** (editorial, bold, vivid) — #e11d48, #111111, #facc15, #ffffff — Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product. — tool: https://brandsweets.com/palettes/new/e11d48-111111-facc15-ffffff — collection: https://brandsweets.com/palettes/editorial
- **Terminal** (technical, dark, modern) — #3fb950, #58a6ff, #f778ba, #0b0f14, #e6edf3 — Green for success, blue for links, pink for emphasis — the dark-mode developer family, tuned to sit on near-black without glare. — tool: https://brandsweets.com/palettes/new/3fb950-58a6ff-f778ba-0b0f14-e6edf3 — collection: https://brandsweets.com/palettes/technical
- **Neobank** (vivid, bold, modern) — #6d28d9, #0f0f0f, #a3e635, #ffffff — Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank. — tool: https://brandsweets.com/palettes/new/6d28d9-0f0f0f-a3e635-ffffff — collection: https://brandsweets.com/palettes/vivid
- **Atelier** (elegant, minimal, luxury) — #141414, #8c8680, #9c7a4a, #f6f4f0 — Black on bone with a whisper of gold: the runway default that lets garments carry the color. — tool: https://brandsweets.com/palettes/new/141414-8c8680-9c7a4a-f6f4f0 — collection: https://brandsweets.com/palettes/elegant
- **Estate** (luxury, dark, elegant) — #b08d57, #8a97a5, #c9c9c9, #101418, #eef1f4 — Bronze on charcoal signals premium listings; the silver accent handles secondary detail without adding color. — tool: https://brandsweets.com/palettes/new/b08d57-8a97a5-c9c9c9-101418-eef1f4 — collection: https://brandsweets.com/palettes/luxury
- **Ember** (bold, dark, warm) — #f25f29, #b03a2e, #f2c14e, #14100e, #f8ede3 — Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights. — tool: https://brandsweets.com/palettes/new/f25f29-b03a2e-f2c14e-14100e-f8ede3 — collection: https://brandsweets.com/palettes/bold

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/101313-a2bbbe-d45994-1f272d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#101313" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.