Wellness
Open in tool →Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.
Color
#232424
#232424
hex
#232424rgb
rgb(35, 36, 36)hsl
hsl(180, 1%, 14%)oklch
oklch(0.259 0.001 197.1)Closest name: Black Pearl (#1e272c)Relative luminance 0.0175
Colors that go with #232424
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #232424 without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #232424 in 18 real palettes, including Wikipedia's brand system and Google's brand system, as the accent.
Blue #0000ff
shipped24 real palettes, including Rolex's brand system and Bumble's brand system put Blue beside #232424, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with #232424 in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped7 real palettes, including Graphite Mono and Rain Garden put Blush Pink beside #232424, as the accent.
Brown #a52a2a
shipped5 real palettes, including Typewriter and Woodsmoke put Brown beside #232424, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #232424 in 6 real palettes, including Kiln and Chalkboard, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #232424: 10 real palettes, including SoFi's brand system and Paper & Pine, as the supporting colour.
Real palettes that use #232424
Tints & shades
Harmonies
Contrast
| #232424 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.56:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.35:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #232424 as the background.
Brands using this color
- Retoolprimary · #242424 · Δ0.181
- Acertext · #222222 · Δ0.746
- Airbnbtext · #222222 · Δ0.746
- AliExpressprimary · #222222 · Δ0.746
- AliExpresstext · #222222 · Δ0.746
- Nikonprimary · #222222 · Δ0.746
- Nikontext · #222222 · Δ0.746
- 7-Elevenprimary · #212529 · Δ0.909
- 7-Eleventext · #212529 · Δ0.909
- AMDprimary · #212529 · Δ0.909
- AMDtext · #212529 · Δ0.909
- Boeingtext · #212529 · Δ0.909
- Calvin Kleinprimary · #212529 · Δ0.909
- Calvin Kleintext · #212529 · Δ0.909
- Datadogtext · #212529 · Δ0.909
- Tommy Hilfigerprimary · #212529 · Δ0.909
- Tommy Hilfigertext · #212529 · Δ0.909
- Trader Joe'sprimary · #212529 · Δ0.909
- Trader Joe'stext · #212529 · Δ0.909
- Zedtext · #242529 · Δ0.939
- Chevroletprimary · #262626 · Δ0.946
- Chevrolettext · #262626 · Δ0.946
- Cloudflaretext · #262626 · Δ0.946
- Obsidiantext · #262626 · Δ0.946
- Sveltetext · #262626 · Δ0.946
- Todoisttext · #25221e · Δ1.096
- GitHubtext · #1f2328 · Δ1.156
- Coheretext · #212121 · Δ1.161
- Postmantext · #212121 · Δ1.161
- Rolextext · #212121 · Δ1.161
- SoFiprimary · #212121 · Δ1.161
- SoFitext · #212121 · Δ1.161
- Wikipediaprimary · #202122 · Δ1.232
- Wikipediatext · #202122 · Δ1.232
- American Eagleprimary · #24272a · Δ1.32
- American Eagletext · #24272a · Δ1.32
- Cursortext · #26251e · Δ1.349
- AT&Tprimary · #1d2329 · Δ1.495
- AT&Ttext · #1d2329 · Δ1.495
- Bumbleprimary · #202020 · Δ1.581
- Bumbletext · #202020 · Δ1.581
- ClickUptext · #202020 · Δ1.581
- Lamborghiniprimary · #202020 · Δ1.581
- Lamborghinitext · #202020 · Δ1.581
- Subarutext · #1d252c · Δ1.652
- Vodafonetext · #25282b · Δ1.692
- Readymagtext · #282828 · Δ1.764
- YouTubesecondary · #282828 · Δ1.764
- Superhumantext · #292827 · Δ1.858
Palettes built around it
Crayon Box
Open in tool →Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups.
Retro Pop
Open in tool →Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast.
Paper & Pine
Open in tool →Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige.
Clay & Linen
Open in tool →Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made.
Riverbed
Open in tool →Wet-stone green and pebble grey with a copper accent — an earth palette that leans cool, for outdoor and wellness.
Kiln
Open in tool →Fired clay and ash on a dark umber — the earthy dark mode; warm enough that the dark surface reads as material, not void.
Mid-Century
Open in tool →Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast.
Graphite Mono
Open in tool →Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone.
Oatmeal
Open in tool →Four warm greys from bark to oat — the neutral palette that photographs well and never argues with a product shot.
Greige
Open in tool →Grey-beige with a hint of olive — the interior-design neutral; the olive accent is the only thing that isn't a shade of nothing.
Fonts for this mood
#232424 reads as neutral, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #232424
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #232424 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/232424-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md