Wellness
Open in tool →Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.
Color
#242323
#242323
hex
#242323rgb
rgb(36, 35, 35)hsl
hsl(0, 1%, 14%)oklch
oklch(0.257 0.001 17.3)Closest name: Underworld (#1e231c)Relative luminance 0.017
Tints & shades
Harmonies
Contrast
| #242323 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.68:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.34:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #242323 as the background.
Brands using this color
- Retoolprimary · #242424 · Δ0.344
- Airbnbtext · #222222 · Δ0.547
- Todoisttext · #25221e · Δ0.865
- Coheretext · #212121 · Δ0.959
- Postmantext · #212121 · Δ0.959
- Zedtext · #242529 · Δ1.122
- Cloudflaretext · #262626 · Δ1.149
- Obsidiantext · #262626 · Δ1.149
- Sveltetext · #262626 · Δ1.149
- Datadogtext · #212529 · Δ1.157
- GitHubtext · #1f2328 · Δ1.238
- ClickUptext · #202020 · Δ1.377
- Cursortext · #26251e · Δ1.389
- GitLabtext · #1f1f1f · Δ1.8
- HubSpottext · #1f1f1f · Δ1.8
- Readymagtext · #282828 · Δ1.968
Palettes built around it
Fresh Juice
Open in tool →Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color.
Crayon Box
Open in tool →Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups.
Retro Pop
Open in tool →Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast.
Paper & Pine
Open in tool →Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige.
Fonts for this mood
#242323 reads as neutral, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #242323
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #242323 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/242323-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md