Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#23221f
#23221f
hex
#23221frgb
rgb(35, 34, 31)hsl
hsl(45, 6%, 13%)oklch
oklch(0.252 0.006 91.6)Closest name: Underworld (#1e231c)Relative luminance 0.016
Colors that go with #23221f
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #23221f without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #23221f in 18 real palettes, including Wikipedia's brand system and Google's brand system, as the accent.
Blue #0000ff
shipped24 real palettes, including Rolex's brand system and Bumble's brand system put Blue beside #23221f, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with #23221f in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped6 real palettes, including Graphite Mono and Blush put Blush Pink beside #23221f, as the accent.
Brown #a52a2a
shipped5 real palettes, including Woodsmoke and Typewriter put Brown beside #23221f, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #23221f in 6 real palettes, including Kiln and Chalkboard, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #23221f: 10 real palettes, including SoFi's brand system and Paper & Pine, as the supporting colour.
Real palettes that use #23221f
Tints & shades
Harmonies
Contrast
| #23221f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.91:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.32:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #23221f as the background.
Brands using this color
- Todoisttext · #25221e · Δ0.4
- Acertext · #222222 · Δ0.573
- Airbnbtext · #222222 · Δ0.573
- AliExpressprimary · #222222 · Δ0.573
- AliExpresstext · #222222 · Δ0.573
- Nikonprimary · #222222 · Δ0.573
- Nikontext · #222222 · Δ0.573
- Coheretext · #212121 · Δ0.708
- Postmantext · #212121 · Δ0.708
- Rolextext · #212121 · Δ0.708
- SoFiprimary · #212121 · Δ0.708
- SoFitext · #212121 · Δ0.708
- Wikipediaprimary · #202122 · Δ0.934
- Wikipediatext · #202122 · Δ0.934
- Bumbleprimary · #202020 · Δ1.016
- Bumbletext · #202020 · Δ1.016
- ClickUptext · #202020 · Δ1.016
- Lamborghiniprimary · #202020 · Δ1.016
- Lamborghinitext · #202020 · Δ1.016
- Retoolprimary · #242424 · Δ1.017
- Cursortext · #26251e · Δ1.322
- GitLabtext · #1f1f1f · Δ1.387
- Googletext · #1f1f1f · Δ1.387
- HubSpottext · #1f1f1f · Δ1.387
- Revoluttext · #1f1f1f · Δ1.387
- Appleprimary · #221e1f · Δ1.478
- GitHubtext · #1f2328 · Δ1.684
- Victoria's Secretprimary · #221d1d · Δ1.75
- Victoria's Secrettext · #221d1d · Δ1.75
- Chevroletprimary · #262626 · Δ1.765
- Chevrolettext · #262626 · Δ1.765
- Cloudflaretext · #262626 · Δ1.765
- Obsidiantext · #262626 · Δ1.765
- Sveltetext · #262626 · Δ1.765
- Figmatext · #1e1e1e · Δ1.784
- 7-Elevenprimary · #212529 · Δ1.806
- 7-Eleventext · #212529 · Δ1.806
- AMDprimary · #212529 · Δ1.806
- AMDtext · #212529 · Δ1.806
- Boeingtext · #212529 · Δ1.806
- Calvin Kleinprimary · #212529 · Δ1.806
- Calvin Kleintext · #212529 · Δ1.806
- Datadogtext · #212529 · Δ1.806
- Tommy Hilfigerprimary · #212529 · Δ1.806
- Tommy Hilfigertext · #212529 · Δ1.806
- Trader Joe'sprimary · #212529 · Δ1.806
- Trader Joe'stext · #212529 · Δ1.806
- Zedtext · #242529 · Δ1.869
- Nokiatext · #1d1e20 · Δ1.975
- AT&Tprimary · #1d2329 · Δ1.976
- AT&Ttext · #1d2329 · Δ1.976
Palettes built around it
Wellness
Open in tool →Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.
Fresh Juice
Open in tool →Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color.
Crayon Box
Open in tool →Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups.
Retro Pop
Open in tool →Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast.
Paper & Pine
Open in tool →Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige.
Clay & Linen
Open in tool →Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made.
Desert Road
Open in tool →Sandstone and sand with a deep teal — the one cool note makes the warm colours look intentional rather than beige.
Kiln
Open in tool →Fired clay and ash on a dark umber — the earthy dark mode; warm enough that the dark surface reads as material, not void.
Darkroom
Open in tool →Sepia, faded ochre and a teal shadow on aged paper — the photograph-in-a-drawer palette, tuned so it still passes AA.
Graphite Mono
Open in tool →Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone.
Fonts for this mood
#23221f reads as neutral, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #23221f
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #23221f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/23221f-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md