Color

#1f74f4

#1f74f4
hex#1f74f4
rgbrgb(31, 116, 244)
hslhsl(216, 91%, 54%)
oklchoklch(0.586 0.208 259.4)
Closest name: Azure (#007fff)Relative luminance 0.1931

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f49f1f

#1fdff4 · #341ff4

#f41f74 · #74f41f

Split-complementary

Open in tool →

#f4341f · #dff41f

#f41fdf · #f49f1f · #1ff434

Contrast

#1f74f4 as textRatioAAAA largeAAAFix
Aaon white
4.32:1failpassfail
  • AA: use #156ef4 as the text (4.6:1)
  • AAA: use #0951be as the text (7.16:1)
  • AA: or shift the background to #0d0d0d (4.5:1)
Aaon black
4.86:1passpassfail
  • AAA: use #5596f7 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #1f74f4 as the background.

Brands using this color

Fonts for this mood

#1f74f4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #1f74f4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #1f74f4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/1f74f4-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md