# #1f74f4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1f74f4`
- RGB: rgb(31, 116, 244)
- HSL: hsl(216, 91%, 54%)
- OKLCH: oklch(0.586 0.208 259.4)
- Relative luminance: 0.1931
- Nearest named color: Azure (#007fff, Δ 2.994) — https://brandsweets.com/colors/azure-2
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1f74f4

## Tints & shades

- Tints (toward white): #3280f5, #4b8ff7, #5e9cf7, #77abf9, #8ab7f9, #9ec3fa, #b6d2fc, #c9defc, #e2edfe, #f5f9ff
- Shades (toward black): #0b66ef, #0a5cd6, #0951be, #0847a6, #073c8d, #063275, #04285d, #031d44, #02132c, #010813

## Harmonies

- Complementary: #f49f1f
- Analogous: #1fdff4, #341ff4
- Triadic: #f41f74, #74f41f
- Split-complementary: #f4341f, #dff41f
- Tetradic: #f41fdf, #f49f1f, #1ff434

## Colors that go with #1f74f4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1f74f4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #1f74f4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #1f74f4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #1f74f4 in 10 real palettes, including Walmart's brand system and Google's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Google (https://brandsweets.com/colors/brands/google-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including BBC's brand system and EA's brand system put Blue beside #1f74f4, as the accent. Seen in: BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #1f74f4: 12 real palettes, including Carrefour's brand system and Behance's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Behance (https://brandsweets.com/colors/brands/behance-net), Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #1f74f4: 6 real palettes, including Webflow's brand system and Roblox's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #1f74f4: 8 real palettes, including Elastic's brand system and Patreon's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.32:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #156ef4 (4.6:1); AA: background → #0d0d0d (4.5:1); AAA: text → #0951be (7.16:1)
- On black (#000000): 4.86:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5596f7 (7.09:1)

## Brands using this color

- **BBC** — secondary #0071f1 (Δ 1.367) — https://brandsweets.com/colors/brands/bbc-com
- **EA** — accent #0070f3 (Δ 1.482) — https://brandsweets.com/colors/brands/ea-com
- **Vercel** — accent #0070f3 (Δ 1.482) — https://brandsweets.com/colors/brands/vercel
- **Penpot** — accent #1677ff (Δ 1.745) — https://brandsweets.com/colors/brands/penpot-app
- **Guinness** — secondary #1a73e8 (Δ 1.86) — https://brandsweets.com/colors/brands/guinness-com
- **Ubisoft** — accent #006ef5 (Δ 1.901) — https://brandsweets.com/colors/brands/ubisoft-com
- **Confluent** — secondary #0079ff (Δ 1.983) — https://brandsweets.com/colors/brands/confluent-io

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1f74f4-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1f74f4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.