Color

#1b40bb

#1b40bb
hex#1b40bb
rgbrgb(27, 64, 187)
hslhsl(226, 75%, 42%)
oklchoklch(0.435 0.197 265.3)
Closest name: Denim (#2243b6)Relative luminance 0.0749

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb961b

#1b91bb · #461bbb

#bb1b40 · #40bb1b

Split-complementary

Open in tool →

#bb461b · #91bb1b

#bb1b91 · #bb961b · #1bbb46

Contrast

#1b40bb as textRatioAAAA largeAAAFix
Aaon white
8.41:1passpasspassPasses AAA — no fix needed.
Aaon black
2.5:1failfailfail
  • AA: use #486de5 as the text (4.59:1)
  • AAA: use #7994ec as the text (7.26:1)
  • AA: or shift the background to #bfbfbf (4.57:1)
  • AAA: or shift the background to #ebebeb (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #1b40bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#1b40bb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #1b40bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #1b40bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/1b40bb-9ca1c4-df774e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md