Color

#1973b3

#1973b3
hex#1973b3
rgbrgb(25, 115, 179)
hslhsl(205, 75%, 40%)
oklchoklch(0.538 0.128 245.9)
Closest name: Brilliant Blue (#0075b3)Relative luminance 0.1572

Colors that go with #1973b3

Charcoal, Crimson and Rust lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b35919

#19b3a6 · #1926b3

#b31973 · #73b319

Split-complementary

Open in tool →

#b31926 · #b3a619

#a619b3 · #b35919 · #26b319

Contrast

#1973b3 as textRatioAAAA largeAAAFix
Aaon white
5.07:1passpassfail
  • AAA: use #145c8f as the text (7.1:1)
Aaon black
4.14:1failpassfail
  • AA: use #1b7bc0 as the text (4.64:1)
  • AAA: use #3b9de3 as the text (7.12:1)
  • AA: or shift the background to #f2f2f2 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #1973b3 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#1973b3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #1973b3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #1973b3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/1973b3-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md