Color

#1972ae

#1972ae
hex#1972ae
rgbrgb(25, 114, 174)
hslhsl(204, 75%, 39%)
oklchoklch(0.533 0.123 244.5)
Closest name: Brilliant Blue (#0075b3)Relative luminance 0.153

Colors that go with #1972ae

Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ae5519

#19ae9f · #1928ae

#ae1972 · #72ae19

Split-complementary

Open in tool →

#ae1928 · #ae9f19

#9f19ae · #ae5519 · #28ae19

Contrast

#1972ae as textRatioAAAA largeAAAFix
Aaon white
5.17:1passpassfail
  • AAA: use #145b8a as the text (7.26:1)
Aaon black
4.06:1failpassfail
  • AA: use #1b7bbb as the text (4.6:1)
  • AAA: use #369de2 as the text (7.08:1)
  • AA: or shift the background to #f0f0f0 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #1972ae as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#1972ae reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #1972ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #1972ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/1972ae-9cafc4-df4e5a-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md