Tabloid
Open in tool →Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product.
Color
#071012
#071012
hex
#071012rgb
rgb(7, 16, 18)hsl
hsl(191, 44%, 5%)oklch
oklch(0.165 0.015 212.6)Closest name: Black Wash (#0c0c0c)Relative luminance 0.0046
Tints & shades
Harmonies
Contrast
| #071012 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 19.23:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.09:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #071012 as the background.
Brands using this color
- Lineartext · #0d0e10 · Δ1.236
- Twitchtext · #0e0e10 · Δ1.394
- Asanatext · #0d0d0d · Δ1.565
- Rendertext · #0d0d0d · Δ1.565
- Wisetext · #0e0f0c · Δ1.596
- Hugging Faceprimary · #0b0f19 · Δ1.865
- American Expresstext · #111111 · Δ1.938
- Behancetext · #111111 · Δ1.938
- Calmtext · #111111 · Δ1.938
- Intercomtext · #111111 · Δ1.938
- Klarna UStext · #111111 · Δ1.938
- Mirotext · #111111 · Δ1.938
- Paddletext · #111111 · Δ1.938
- PayPaltext · #111111 · Δ1.938
- Plaidtext · #111111 · Δ1.938
- PostHogtext · #111111 · Δ1.938
- Reddittext · #111111 · Δ1.938
- Remixtext · #111111 · Δ1.938
- Replittext · #111111 · Δ1.938
- Verceltext · #111111 · Δ1.938
- Coinbasetext · #0a0b0d · Δ1.976
Palettes built around it
Terminal
Open in tool →Green for success, blue for links, pink for emphasis — the dark-mode developer family, tuned to sit on near-black without glare.
Neobank
Open in tool →Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank.
Noir Beauty
Open in tool →Black, gold and one deep red — the prestige cosmetics counter: all restraint and a single lipstick.
Fonts for this mood
#071012 reads as cool, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #071012
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #071012 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/071012-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md