# #071012

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#071012`
- RGB: rgb(7, 16, 18)
- HSL: hsl(191, 44%, 5%)
- OKLCH: oklch(0.165 0.015 212.6)
- Relative luminance: 0.0046
- Nearest named color: Black Wash (#0c0c0c, Δ 1.794) — https://brandsweets.com/colors/black-wash
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/071012

## Tints & shades

- Tints (toward white): #142e33, #224e58, #2f6c79, #3c899a, #4fa7ba, #70b7c7, #91c8d4, #b2d8e1, #d7ebef, #f8fbfc
- Shades (toward black): #071012, #071012, #071012, #071012, #071012, #060d0f, #060d0f, #060d0f, #060d0f, #060d0f

## Harmonies

- Complementary: #120907
- Analogous: #07120f, #070b12
- Triadic: #120710, #101207
- Split-complementary: #12070b, #120f07
- Tetradic: #0f0712, #120907, #0b1207

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 19.23:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.09:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #387f8f (4.6:1); AA: background → #7d7d7d (4.67:1); AAA: text → #47a3b8 (7.2:1); AAA: background → #9c9c9c (7.01:1)

## Brands using this color

- **Linear** — text #0d0e10 (Δ 1.236) — https://brandsweets.com/colors/brands/linear
- **Twitch** — text #0e0e10 (Δ 1.394) — https://brandsweets.com/colors/brands/twitch-tv
- **Asana** — text #0d0d0d (Δ 1.565) — https://brandsweets.com/colors/brands/asana-com
- **Render** — text #0d0d0d (Δ 1.565) — https://brandsweets.com/colors/brands/render-com
- **Wise** — text #0e0f0c (Δ 1.596) — https://brandsweets.com/colors/brands/wise-com
- **Hugging Face** — primary #0b0f19 (Δ 1.865) — https://brandsweets.com/colors/brands/huggingface-co
- **American Express** — text #111111 (Δ 1.938) — https://brandsweets.com/colors/brands/americanexpress-com
- **Behance** — text #111111 (Δ 1.938) — https://brandsweets.com/colors/brands/behance-net
- **Calm** — text #111111 (Δ 1.938) — https://brandsweets.com/colors/brands/calm-com
- **Intercom** — text #111111 (Δ 1.938) — https://brandsweets.com/colors/brands/intercom-com
- **Klarna US** — text #111111 (Δ 1.938) — https://brandsweets.com/colors/brands/klarna-com
- **Miro** — text #111111 (Δ 1.938) — https://brandsweets.com/colors/brands/miro-com
- **Paddle** — text #111111 (Δ 1.938) — https://brandsweets.com/colors/brands/paddle-com
- **PayPal** — text #111111 (Δ 1.938) — https://brandsweets.com/colors/brands/paypal-com
- **Plaid** — text #111111 (Δ 1.938) — https://brandsweets.com/colors/brands/plaid-com
- **PostHog** — text #111111 (Δ 1.938) — https://brandsweets.com/colors/brands/posthog-com
- **Reddit** — text #111111 (Δ 1.938) — https://brandsweets.com/colors/brands/reddit-com
- **Remix** — text #111111 (Δ 1.938) — https://brandsweets.com/colors/brands/remix-run
- **Replit** — text #111111 (Δ 1.938) — https://brandsweets.com/colors/brands/replit
- **Vercel** — text #111111 (Δ 1.938) — https://brandsweets.com/colors/brands/vercel
- **Coinbase** — text #0a0b0d (Δ 1.976) — https://brandsweets.com/colors/brands/coinbase

## Curated palettes containing it

- **Tabloid** (editorial, bold, vivid) — #e11d48, #111111, #facc15, #ffffff — Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product. — tool: https://brandsweets.com/palettes/new/e11d48-111111-facc15-ffffff — collection: https://brandsweets.com/palettes/editorial
- **Terminal** (technical, dark, modern) — #3fb950, #58a6ff, #f778ba, #0b0f14, #e6edf3 — Green for success, blue for links, pink for emphasis — the dark-mode developer family, tuned to sit on near-black without glare. — tool: https://brandsweets.com/palettes/new/3fb950-58a6ff-f778ba-0b0f14-e6edf3 — collection: https://brandsweets.com/palettes/technical
- **Neobank** (vivid, bold, modern) — #6d28d9, #0f0f0f, #a3e635, #ffffff — Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank. — tool: https://brandsweets.com/palettes/new/6d28d9-0f0f0f-a3e635-ffffff — collection: https://brandsweets.com/palettes/vivid
- **Noir Beauty** (dark, luxury, bold) — #d4af37, #8a8a8a, #c0392b, #0d0d0d, #f5f5f5 — Black, gold and one deep red — the prestige cosmetics counter: all restraint and a single lipstick. — tool: https://brandsweets.com/palettes/new/d4af37-8a8a8a-c0392b-0d0d0d-f5f5f5 — collection: https://brandsweets.com/palettes/dark

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/071012-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#071012" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.