Brand color

Pinterest Accent

#e60023
hex#e60023
rgbrgb(230, 0, 35)
hslhsl(351, 100%, 45%)
oklchoklch(0.582 0.236 25.5)
From Pinterest brand colorsRelative luminance 0.1694

Pinterest Accent on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 4 public brands that use it and the palettes it appears in.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00e6c3

#e60095 · #e65000

#22e600 · #0022e6

Split-complementary

Open in tool →

#00e650 · #0095e6

#95e600 · #00e6c3 · #5000e6

Contrast

Pinterest Accent as textRatioAAAA largeAAAFix
Aaon white
4.78:1passpassfail
  • AAA: use #b3001b as the text (7.16:1)
Aaon black
4.39:1failpassfail
  • AA: use #eb0023 as the text (4.56:1)
  • AAA: use #ff5c74 as the text (7.04:1)
  • AA: or shift the background to #fafafa (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Pinterest Accent as the background.

Brands using this color

Fonts for this mood

Pinterest Accent reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around Pinterest Accent
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e60023 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e60023-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md