Color

#fd5e64

#fd5e64
hex#fd5e64
rgbrgb(253, 94, 100)
hslhsl(358, 98%, 68%)
oklchoklch(0.692 0.194 21.6)
Closest name: Camellia (#f6685a)Relative luminance 0.2981

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5dfdf8

#fd5db3 · #fda85d

#63fd5d · #5d63fd

Split-complementary

Open in tool →

#5dfda8 · #5db3fd

#b3fd5d · #5dfdf8 · #a85dfd

Contrast

#fd5e64 as textRatioAAAA largeAAAFix
Aaon white
3.02:1failpassfail
  • AA: use #ed020a as the text (4.55:1)
  • AAA: use #b10208 as the text (7.29:1)
  • AA: or shift the background to #2e2e2e (4.5:1)
Aaon black
6.96:1passpassfail
  • AAA: use #fd6268 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd5e64 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd5e64 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd5e64
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd5e64 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd5e64-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md