Color

#970207

#970207
hex#970207
rgbrgb(151, 2, 7)
hslhsl(358, 97%, 30%)
oklchoklch(0.426 0.173 28.2)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0664

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#029792

#970251 · #974802

#079702 · #020797

Split-complementary

Open in tool →

#029748 · #025197

#519702 · #029792 · #480297

Contrast

#970207 as textRatioAAAA largeAAAFix
Aaon white
9.02:1passpasspassPasses AAA — no fix needed.
Aaon black
2.33:1failfailfail
  • AA: use #ec040b as the text (4.59:1)
  • AAA: use #fd6368 as the text (7.16:1)
  • AA: or shift the background to #b8b8b8 (4.55:1)
  • AAA: or shift the background to #e3e3e3 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970207 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970207 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970207
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970207 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970207-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md