Color

#fd6368

#fd6368
hex#fd6368
rgbrgb(253, 99, 104)
hslhsl(358, 97%, 69%)
oklchoklch(0.698 0.188 21.5)
Closest name: Begonia (#fa6e79)Relative luminance 0.3081

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#63fdf8

#fd63b5 · #fdab63

#68fd63 · #6368fd

Split-complementary

Open in tool →

#63fdab · #63b5fd

#b5fd63 · #63fdf8 · #ab63fd

Contrast

#fd6368 as textRatioAAAA largeAAAFix
Aaon white
2.93:1failfailfail
  • AA: use #ec040b as the text (4.58:1)
  • AAA: use #b50309 as the text (7.04:1)
  • AA: or shift the background to #303030 (4.5:1)
  • AAA: or shift the background to #030303 (7.03:1)
Aaon black
7.16:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd6368 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd6368 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd6368
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd6368 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd6368-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md