Color

#970251

#970251
hex#970251
rgbrgb(151, 2, 81)
hslhsl(328, 97%, 30%)
oklchoklch(0.44 0.178 358.6)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0722

Colors that go with #970251

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#029748

#920297 · #970207

#519702 · #025197

Split-complementary

Open in tool →

#079702 · #029792

#979202 · #029748 · #020797

Contrast

#970251 as textRatioAAAA largeAAAFix
Aaon white
8.59:1passpasspassPasses AAA — no fix needed.
Aaon black
2.44:1failfailfail
  • AA: use #e2037a as the text (4.53:1)
  • AAA: use #fc54ae as the text (7.02:1)
  • AA: or shift the background to #bdbdbd (4.57:1)
  • AAA: or shift the background to #e8e8e8 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970251 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970251 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970251
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970251 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970251-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md