Color

#fd491c

#fd491c
hex#fd491c
rgbrgb(253, 73, 28)
hslhsl(12, 98%, 55%)
oklchoklch(0.661 0.223 34.2)
Closest name: orangered (#ff4500)Relative luminance 0.2573

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1cd0fd

#fd1c5f · #fdb91c

#1cfd49 · #491cfd

Split-complementary

Open in tool →

#1cfdb9 · #1c5ffd

#5ffd1c · #1cd0fd · #b91cfd

Contrast

#fd491c as textRatioAAAA largeAAAFix
Aaon white
3.42:1failpassfail
  • AA: use #de2e02 as the text (4.67:1)
  • AAA: use #a72302 as the text (7.28:1)
  • AA: or shift the background to #242424 (4.54:1)
Aaon black
6.15:1passpassfail
  • AAA: use #fd653f as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd491c as the background.

Brands using this color

Fonts for this mood

#fd491c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd491c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd491c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd491c-c4a99c-62cbad-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md