Color

#fd0818

#fd0818
hex#fd0818
rgbrgb(253, 8, 24)
hslhsl(356, 98%, 51%)
oklchoklch(0.626 0.254 27.8)
Closest name: red (#ff0000)Relative luminance 0.2112

Colors that go with #fd0818

Charcoal, Dodger Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#08fdec

#fd0892 · #fd7208

#18fd08 · #0818fd

Split-complementary

Open in tool →

#08fd72 · #0892fd

#92fd08 · #08fdec · #7208fd

Contrast

#fd0818 as textRatioAAAA largeAAAFix
Aaon white
4.02:1failpassfail
  • AA: use #ed0212 as the text (4.55:1)
  • AAA: use #b1020d as the text (7.28:1)
  • AA: or shift the background to #141414 (4.58:1)
Aaon black
5.22:1passpassfail
  • AAA: use #fd626d as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd0818 as the background.

Brands using this color

Fonts for this mood

#fd0818 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd0818
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd0818 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd0818-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md