Color

#fc697a

#fc697a
hex#fc697a
rgbrgb(252, 105, 122)
hslhsl(353, 96%, 70%)
oklchoklch(0.708 0.18 15.9)
Closest name: Begonia (#fa6e79)Relative luminance 0.322

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#69fceb

#fc69c4 · #fca169

#7afc69 · #697afc

Split-complementary

Open in tool →

#69fca1 · #69c4fc

#c4fc69 · #69fceb · #a169fc

Contrast

#fc697a as textRatioAAAA largeAAAFix
Aaon white
2.82:1failfailfail
  • AA: use #eb0520 as the text (4.59:1)
  • AAA: use #b40418 as the text (7.07:1)
  • AA: or shift the background to #303030 (4.68:1)
  • AAA: or shift the background to #0a0a0a (7.01:1)
Aaon black
7.44:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fc697a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#fc697a reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fc697a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fc697a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fc697a-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md