Color

#960314

#960314
hex#960314
rgbrgb(150, 3, 20)
hslhsl(353, 96%, 30%)
oklchoklch(0.425 0.171 25.6)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.066

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#039685

#96035e · #963b03

#149603 · #031496

Split-complementary

Open in tool →

#03963b · #035e96

#5e9603 · #039685 · #3b0396

Contrast

#960314 as textRatioAAAA largeAAAFix
Aaon white
9.05:1passpasspassPasses AAA — no fix needed.
Aaon black
2.32:1failfailfail
  • AA: use #eb0520 as the text (4.57:1)
  • AAA: use #fc5f71 as the text (7.01:1)
  • AA: or shift the background to #b8b8b8 (4.56:1)
  • AAA: or shift the background to #e3e3e3 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #960314 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#960314 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #960314
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #960314 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/960314-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md