Color

#b40418

#b40418
hex#b40418
rgbrgb(180, 4, 24)
hslhsl(353, 96%, 36%)
oklchoklch(0.486 0.196 26)
Closest name: All Systems Red (#b30103)Relative luminance 0.0986

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04b49f

#b40470 · #b44704

#18b404 · #0418b4

Split-complementary

Open in tool →

#04b447 · #0470b4

#70b404 · #04b49f · #4704b4

Contrast

#b40418 as textRatioAAAA largeAAAFix
Aaon white
7.07:1passpasspassPasses AAA — no fix needed.
Aaon black
2.97:1failfailfail
  • AA: use #eb0520 as the text (4.57:1)
  • AAA: use #fc5f71 as the text (7.01:1)
  • AA: or shift the background to #cfcfcf (4.54:1)
  • AAA: or shift the background to #ffffff (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b40418 as the background.

Brands using this color

Fonts for this mood

#b40418 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b40418
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b40418 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b40418-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md