Color

#f45948

#f45948
hex#f45948
rgbrgb(244, 89, 72)
hslhsl(6, 89%, 62%)
oklchoklch(0.667 0.193 29.4)
Closest name: Amour (#ee5851)Relative luminance 0.2685

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#48e3f4

#f4488d · #f4af48

#48f459 · #5948f4

Split-complementary

Open in tool →

#48f4af · #488df4

#8df448 · #48e3f4 · #af48f4

Contrast

#f45948 as textRatioAAAA largeAAAFix
Aaon white
3.3:1failpassfail
  • AA: use #e7230d as the text (4.52:1)
  • AAA: use #ae1a0a as the text (7.11:1)
  • AA: or shift the background to #262626 (4.59:1)
Aaon black
6.37:1passpassfail
  • AAA: use #f56b5b as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f45948 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f45948 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f45948
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f45948 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f45948-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md