Golden Hour
Open in tool →Apricot into coral into plum — a sunset flattened to three tokens, with the plum doubling as the twilight text colour.
Named color
Amour
#ee5851
hex
#ee5851rgb
rgb(238, 88, 81)hsl
hsl(3, 82%, 63%)oklch
oklch(0.658 0.186 26.2)Relative luminance 0.2575
Amour on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 1 public brand that uses it and the palettes it appears in.
Colors that go with Amour
Cadet Blue, Charcoal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Cadet Blue #5f9ea0
complementaryshippedCadet Blue sits directly opposite Amour on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for Amour: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Amber #ffbf00
shippedAmber is paired with Amour in 8 real palettes, including Google's brand system and Ember, as the accent.
Blue #0000ff
shipped9 real palettes, including Monzo's brand system and Glossier's brand system put Blue beside Amour, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with Amour: 4 real palettes, including NASA's brand system and Tide's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with Amour: 15 real palettes, including PlanetScale's brand system and Postman's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with Amour: 8 real palettes, including Google's brand system and Figma's brand system, as the lead colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with Amour: 7 real palettes, including Ember and 3M's brand system, as the supporting colour.
Real palettes that use Amour
Tints & shades
Harmonies
Contrast
| Amour as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.41:1 | fail | pass | fail | |
Aaon black | 6.15:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Amour as the background.
Brands using this color
Palettes built around it
Fonts for this mood
Amour reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around Amour
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #ee5851 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/ee5851-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md