Color

#f31228

#f31228
hex#f31228
rgbrgb(243, 18, 40)
hslhsl(354, 90%, 51%)
oklchoklch(0.611 0.243 25.8)
Closest name: Barberry (#ee1133)Relative luminance 0.1964

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12f3dc

#f31299 · #f36c12

#28f312 · #1228f3

Split-complementary

Open in tool →

#12f36c · #1299f3

#99f312 · #12f3dc · #6c12f3

Contrast

#f31228 as textRatioAAAA largeAAAFix
Aaon white
4.26:1failpassfail
  • AA: use #e90c22 as the text (4.63:1)
  • AAA: use #b3091a as the text (7.07:1)
  • AA: or shift the background to #0d0d0d (4.56:1)
Aaon black
4.93:1passpassfail
  • AAA: use #f76473 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f31228 as the background.

Brands using this color

Fonts for this mood

#f31228 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f31228
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f31228 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f31228-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md