Color

#f01944

#f01944
hex#f01944
rgbrgb(240, 25, 68)
hslhsl(348, 88%, 52%)
oklchoklch(0.611 0.236 19.8)
Closest name: Barberry (#ee1133)Relative luminance 0.1964

Colors that go with #f01944

Charcoal, Dodger Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#19f0c5

#f019b0 · #f05a19

#44f019 · #1944f0

Split-complementary

Open in tool →

#19f05a · #19b0f0

#b0f019 · #19f0c5 · #5a19f0

Contrast

#f01944 as textRatioAAAA largeAAAFix
Aaon white
4.26:1failpassfail
  • AA: use #eb0f3b as the text (4.5:1)
  • AAA: use #b10b2d as the text (7.11:1)
  • AA: or shift the background to #0d0d0d (4.56:1)
Aaon black
4.93:1passpassfail
  • AAA: use #f56682 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f01944 as the background.

Brands using this color

Fonts for this mood

#f01944 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f01944
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f01944 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f01944-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md