Color

#f01814

#f01814
hex#f01814
rgbrgb(240, 24, 20)
hslhsl(1, 88%, 51%)
oklchoklch(0.606 0.24 28.9)
Closest name: Assassin’s Red (#f60206)Relative luminance 0.1923

Colors that go with #f01814

Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#14ecf0

#f0147e · #f08614

#14f018 · #1814f0

Split-complementary

Open in tool →

#14f086 · #147ef0

#7ef014 · #14ecf0 · #8614f0

Contrast

#f01814 as textRatioAAAA largeAAAFix
Aaon white
4.33:1failpassfail
  • AA: use #eb130f as the text (4.53:1)
  • AAA: use #b10e0b as the text (7.15:1)
  • AA: or shift the background to #0a0a0a (4.57:1)
Aaon black
4.85:1passpassfail
  • AAA: use #f56866 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f01814 as the background.

Brands using this color

Fonts for this mood

#f01814 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f01814
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f01814 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f01814-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md