# #f01814

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f01814`
- RGB: rgb(240, 24, 20)
- HSL: hsl(1, 88%, 51%)
- OKLCH: oklch(0.606 0.24 28.9)
- Relative luminance: 0.1923
- Nearest named color: Assassin’s Red (#f60206, Δ 1.175) — https://brandsweets.com/colors/assassins-red
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/f01814

## Tints & shades

- Tints (toward white): #f22f2c, #f3423f, #f45a57, #f6716f, #f78987, #f99c9a, #fab3b2, #fccbca, #fddedd, #fef6f5
- Shades (toward black): #dd120e, #c9100d, #b10e0b, #990c0a, #860b09, #6e0907, #560706, #3e0504, #2b0303, #130201

## Harmonies

- Complementary: #14ecf0
- Analogous: #f0147e, #f08614
- Triadic: #14f018, #1814f0
- Split-complementary: #14f086, #147ef0
- Tetradic: #7ef014, #14ecf0, #8614f0

## Colors that go with #f01814

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #f01814: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Logitech (https://brandsweets.com/colors/brands/logitech-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #f01814 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Vercel (https://brandsweets.com/colors/brands/vercel), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #f01814: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #f01814 in 7 real palettes, including Wired's brand system and Google's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #f01814, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #f01814: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #f01814: 19 real palettes, including ElevenLabs's brand system and Netflix's brand system, as the accent. Seen in: ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Netflix (https://brandsweets.com/colors/brands/netflix), L'Oréal (https://brandsweets.com/colors/brands/loreal-com), YouTube (https://brandsweets.com/colors/brands/youtube-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #f01814: 7 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.33:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #eb130f (4.53:1); AA: background → #0a0a0a (4.57:1); AAA: text → #b10e0b (7.15:1)
- On black (#000000): 4.85:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f56866 (7.05:1)

## Brands using this color

- **Tinder** — secondary #ec180e (Δ 0.848) — https://brandsweets.com/colors/brands/tinder-com
- **Vercel** — danger #ee0000 (Δ 1.125) — https://brandsweets.com/colors/brands/vercel
- **LG** — secondary #ea1917 (Δ 1.198) — https://brandsweets.com/colors/brands/lg-com
- **Doordash** — secondary #eb1700 (Δ 1.216) — https://brandsweets.com/colors/brands/doordash-com
- **Databricks** — secondary #eb1600 (Δ 1.226) — https://brandsweets.com/colors/brands/databricks-com
- **native Cybersecurity** — secondary #ec0000 (Δ 1.431) — https://brandsweets.com/colors/brands/crowdstrike-com
- **Twitch** — accent #eb0400 (Δ 1.522) — https://brandsweets.com/colors/brands/twitch-tv
- **Pizza Hut** — secondary #e91c24 (Δ 1.563) — https://brandsweets.com/colors/brands/pizzahut-com
- **Wired** — secondary #eb0000 (Δ 1.602) — https://brandsweets.com/colors/brands/wired-com
- **Mattel** — secondary #ee0024 (Δ 1.622) — https://brandsweets.com/colors/brands/mattel-com
- **Gatorade** — secondary #ea0000 (Δ 1.78) — https://brandsweets.com/colors/brands/gatorade-com
- **Pizza Hut** — primary #ee3124 (Δ 1.833) — https://brandsweets.com/colors/brands/pizzahut-com
- **ElevenLabs** — primary #f41a2f (Δ 1.888) — https://brandsweets.com/colors/brands/elevenlabs-io
- **ElevenLabs** — secondary #f41a2f (Δ 1.888) — https://brandsweets.com/colors/brands/elevenlabs-io

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f01814-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f01814" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.