Color
#f01423
#f01423rgb(240, 20, 35)hsl(356, 88%, 51%)oklch(0.606 0.24 26.7)Colors that go with #f01423
Royal Blue, Amber and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #f01423 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #f01423: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Denim #1560bd
shippedDenim is paired with #f01423 in 6 real palettes, including ElevenLabs's brand system and Netflix's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Dodger Blue #1e90ff
shippedDodger Blue is paired with #f01423 in 4 real palettes, including Figma's brand system and Replit's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Gold #ffd700
shippedGold is paired with #f01423 in 6 real palettes, including Paddle's brand system and Tequila Sunrise, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #f01423: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Taupe #483c32
shippedTaupe is paired with #f01423 in 10 real palettes, including Todoist's brand system and Svelte's brand system, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #f01423
Tints & shades
Harmonies
Contrast
| #f01423 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.35:1 | fail | pass | fail | |
Aaon black | 4.83:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f01423 as the background.
Brands using this color
Fonts for this mood
#f01423 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #f01423 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/f01423-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md