Color

#ef302a

#ef302a
hex#ef302a
rgbrgb(239, 48, 42)
hslhsl(2, 86%, 55%)
oklchoklch(0.618 0.226 28.1)
Closest name: Arcade Fire (#ee3311)Relative luminance 0.2063

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2ae8ef

#ef2a86 · #ef932a

#2aef30 · #302aef

Split-complementary

Open in tool →

#2aef93 · #2a86ef

#86ef2a · #2ae8ef · #932aef

Contrast

#ef302a as textRatioAAAA largeAAAFix
Aaon white
4.1:1failpassfail
  • AA: use #e81911 as the text (4.59:1)
  • AAA: use #af130d as the text (7.19:1)
  • AA: or shift the background to #121212 (4.57:1)
Aaon black
5.13:1passpassfail
  • AAA: use #f46c67 as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef302a as the background.

Brands using this color

Fonts for this mood

#ef302a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef302a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef302a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef302a-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md