Color

#ef2a47

#ef2a47
hex#ef2a47
rgbrgb(239, 42, 71)
hslhsl(351, 86%, 55%)
oklchoklch(0.618 0.227 20.4)
Closest name: Barberry (#ee1133)Relative luminance 0.2046

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2aefd1

#ef2aaa · #ef6f2a

#47ef2a · #2a47ef

Split-complementary

Open in tool →

#2aef6f · #2aaaef

#aaef2a · #2aefd1 · #6f2aef

Contrast

#ef2a47 as textRatioAAAA largeAAAFix
Aaon white
4.12:1failpassfail
  • AA: use #e81132 as the text (4.61:1)
  • AAA: use #af0d26 as the text (7.22:1)
  • AA: or shift the background to #121212 (4.54:1)
Aaon black
5.09:1passpassfail
  • AAA: use #f4677c as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef2a47 as the background.

Brands using this color

Fonts for this mood

#ef2a47 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef2a47
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef2a47 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef2a47-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md