Color

#ef010d

#ef010d
hex#ef010d
rgbrgb(239, 1, 13)
hslhsl(357, 99%, 47%)
oklchoklch(0.598 0.245 28.4)
Closest name: Alarm (#ec0003)Relative luminance 0.184

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01efe3

#ef0184 · #ef6c01

#0def01 · #010def

Split-complementary

Open in tool →

#01ef6c · #0184ef

#84ef01 · #01efe3 · #6c01ef

Contrast

#ef010d as textRatioAAAA largeAAAFix
Aaon white
4.49:1failpassfail
  • AA: use #e9010d as the text (4.69:1)
  • AAA: use #b2010a as the text (7.24:1)
  • AA: or shift the background to #050505 (4.54:1)
Aaon black
4.68:1passpassfail
  • AAA: use #fe626a as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef010d as the background.

Brands using this color

Fonts for this mood

#ef010d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef010d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef010d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef010d-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md