Color

#ed5a35

#ed5a35
hex#ed5a35
rgbrgb(237, 90, 53)
hslhsl(12, 84%, 57%)
oklchoklch(0.656 0.189 35.1)
Closest name: Basketball (#ee6730)Relative luminance 0.2557

Colors that go with #ed5a35

Cadet Blue, Charcoal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#35c9ed

#ed356d · #edb635

#35ed5a · #5a35ed

Split-complementary

Open in tool →

#35edb6 · #356ded

#6ded35 · #35c9ed · #b635ed

Contrast

#ed5a35 as textRatioAAAA largeAAAFix
Aaon white
3.43:1failpassfail
  • AA: use #d83a13 as the text (4.63:1)
  • AAA: use #a42c0e as the text (7.13:1)
  • AA: or shift the background to #242424 (4.52:1)
Aaon black
6.11:1passpassfail
  • AAA: use #f07151 as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed5a35 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#ed5a35 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed5a35
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed5a35 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed5a35-c4a99c-62cbad-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md