Color

#ed3147

#ed3147
hex#ed3147
rgbrgb(237, 49, 71)
hslhsl(353, 84%, 56%)
oklchoklch(0.618 0.221 21.1)
Closest name: Barberry (#ee1133)Relative luminance 0.2066

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#31edd7

#ed31a5 · #ed7931

#47ed31 · #3147ed

Split-complementary

Open in tool →

#31ed79 · #31a5ed

#a5ed31 · #31edd7 · #7931ed

Contrast

#ed3147 as textRatioAAAA largeAAAFix
Aaon white
4.09:1failpassfail
  • AA: use #e6142c as the text (4.67:1)
  • AAA: use #b21022 as the text (7.02:1)
  • AA: or shift the background to #141414 (4.5:1)
Aaon black
5.13:1passpassfail
  • AAA: use #f26979 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed3147 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#ed3147 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed3147
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed3147 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed3147-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md