Color

#ed313d

#ed313d
hex#ed313d
rgbrgb(237, 49, 61)
hslhsl(356, 84%, 56%)
oklchoklch(0.617 0.221 23.9)
Closest name: Barberry (#ee1133)Relative luminance 0.2054

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#31ede0

#ed319b · #ed8231

#3ded31 · #313ded

Split-complementary

Open in tool →

#31ed82 · #319bed

#9bed31 · #31ede0 · #8231ed

Contrast

#ed313d as textRatioAAAA largeAAAFix
Aaon white
4.11:1failpassfail
  • AA: use #eb1423 as the text (4.51:1)
  • AAA: use #b2101a as the text (7.04:1)
  • AA: or shift the background to #121212 (4.56:1)
Aaon black
5.11:1passpassfail
  • AAA: use #f26972 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed313d as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#ed313d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed313d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed313d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed313d-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md