Color

#ec273b

#ec273b
hex#ec273b
rgbrgb(236, 39, 59)
hslhsl(354, 84%, 54%)
oklchoklch(0.609 0.227 23.1)
Closest name: Barberry (#ee1133)Relative luminance 0.196

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#27ecd9

#ec279d · #ec7627

#3bec27 · #273bec

Split-complementary

Open in tool →

#27ec76 · #279dec

#9dec27 · #27ecd9 · #7627ec

Contrast

#ec273b as textRatioAAAA largeAAAFix
Aaon white
4.27:1failpassfail
  • AA: use #eb142a as the text (4.5:1)
  • AAA: use #b21020 as the text (7.03:1)
  • AA: or shift the background to #0d0d0d (4.55:1)
Aaon black
4.92:1passpassfail
  • AAA: use #f26977 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ec273b as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#ec273b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ec273b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ec273b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ec273b-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md