Color

#e7311d

#e7311d
hex#e7311d
rgbrgb(231, 49, 29)
hslhsl(6, 81%, 51%)
oklchoklch(0.604 0.219 30.5)
Closest name: Arcade Fire (#ee3311)Relative luminance 0.1927

Colors that go with #e7311d

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1dd3e7

#e71d6e · #e7961d

#1de731 · #311de7

Split-complementary

Open in tool →

#1de796 · #1d6ee7

#6ee71d · #1dd3e7 · #961de7

Contrast

#e7311d as textRatioAAAA largeAAAFix
Aaon white
4.33:1failpassfail
  • AA: use #e22c18 as the text (4.56:1)
  • AAA: use #ab2112 as the text (7.1:1)
  • AA: or shift the background to #0a0a0a (4.58:1)
Aaon black
4.85:1passpassfail
  • AAA: use #ef7062 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e7311d as the background.

Brands using this color

Fonts for this mood

#e7311d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e7311d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e7311d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e7311d-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md