Color

#e7233a

#e7233a
hex#e7233a
rgbrgb(231, 35, 58)
hslhsl(353, 80%, 52%)
oklchoklch(0.598 0.225 22.7)
Closest name: Barberry (#ee1133)Relative luminance 0.185

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#23e7d0

#e7239b · #e76e23

#3ae723 · #233ae7

Split-complementary

Open in tool →

#23e76e · #239be7

#9be723 · #23e7d0 · #6e23e7

Contrast

#e7233a as textRatioAAAA largeAAAFix
Aaon white
4.47:1failpassfail
  • AA: use #e61e35 as the text (4.56:1)
  • AAA: use #ae1325 as the text (7.19:1)
  • AA: or shift the background to #050505 (4.56:1)
Aaon black
4.7:1passpassfail
  • AAA: use #ef6c7b as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e7233a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e7233a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e7233a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e7233a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e7233a-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md