Color

#e70d2e

#e70d2e
hex#e70d2e
rgbrgb(231, 13, 46)
hslhsl(351, 89%, 48%)
oklchoklch(0.588 0.234 23.9)
Closest name: Barberry (#ee1133)Relative luminance 0.1747

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0de7c7

#e70d9b · #e75a0d

#2ee70d · #0d2ee7

Split-complementary

Open in tool →

#0de75a · #0d9be7

#9be70d · #0de7c7 · #5a0de7

Contrast

#e70d2e as textRatioAAAA largeAAAFix
Aaon white
4.67:1passpassfail
  • AAA: use #b20a24 as the text (7.09:1)
Aaon black
4.49:1failpassfail
  • AA: use #ec0e2f as the text (4.67:1)
  • AAA: use #f6657b as the text (7.07:1)
  • AA: or shift the background to #fcfcfc (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e70d2e as the background.

Brands using this color

Fonts for this mood

#e70d2e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e70d2e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e70d2e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e70d2e-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md