Color

#e52a2d

#e52a2d
hex#e52a2d
rgbrgb(229, 42, 45)
hslhsl(359, 78%, 53%)
oklchoklch(0.596 0.22 26.5)
Closest name: Barberry (#ee1133)Relative luminance 0.185

Colors that go with #e52a2d

Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2ae5e2

#e52a8a · #e5842a

#2de52a · #2a2de5

Split-complementary

Open in tool →

#2ae584 · #2a8ae5

#8ae52a · #2ae5e2 · #842ae5

Contrast

#e52a2d as textRatioAAAA largeAAAFix
Aaon white
4.47:1failpassfail
  • AA: use #e42528 as the text (4.57:1)
  • AAA: use #b11618 as the text (7.01:1)
  • AA: or shift the background to #050505 (4.56:1)
Aaon black
4.7:1passpassfail
  • AAA: use #ed6e70 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e52a2d as the background.

Brands using this color

Fonts for this mood

#e52a2d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e52a2d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e52a2d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e52a2d-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md