Color

#e13d3d

#e13d3d
hex#e13d3d
rgbrgb(225, 61, 61)
hslhsl(0, 73%, 56%)
oklchoklch(0.606 0.201 25.5)
Closest name: Bacon Strips (#df3f32)Relative luminance 0.1968

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3de1e1

#e13d8f · #e18f3d

#3de13d · #3d3de1

Split-complementary

Open in tool →

#3de18f · #3d8fe1

#8fe13d · #3de1e1 · #8f3de1

Contrast

#e13d3d as textRatioAAAA largeAAAFix
Aaon white
4.25:1failpassfail
  • AA: use #df3030 as the text (4.56:1)
  • AAA: use #ac1b1b as the text (7.18:1)
  • AA: or shift the background to #0f0f0f (4.51:1)
Aaon black
4.94:1passpassfail
  • AAA: use #e97272 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e13d3d as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#e13d3d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e13d3d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e13d3d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e13d3d-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md