Tabloid
Open in tool →Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product.
Color
#e02440
#e02440
hex
#e02440rgb
rgb(224, 36, 64)hsl
hsl(351, 75%, 51%)oklch
oklch(0.586 0.218 20.6)Closest name: Anarchist (#db304a)Relative luminance 0.1748
Colors that go with #e02440
Amber, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #e02440: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Denim #1560bd
shippedDenim is paired with #e02440 in 4 real palettes, including Netflix's brand system and Chase's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Gold #ffd700
shippedGold is paired with #e02440 in 5 real palettes, including Tabloid and Tequila Sunrise, as the accent — a combination designers have actually shipped, not a computed rotation.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #e02440 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #e02440: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Slate Gray #708090
shippedSlate Gray is paired with #e02440 in 4 real palettes, including Noir Beauty and Gallery, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Taupe #483c32
shippedTaupe is paired with #e02440 in 9 real palettes, including Todoist's brand system and Svelte's brand system, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #e02440
Tints & shades
Harmonies
Contrast
| #e02440 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.67:1 | pass | pass | fail |
|
Aaon black | 4.5:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e02440 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Gemstone
Open in tool →Emerald, amethyst and ruby on velvet-black — the jewel-tone trio; the surface must be dark or the stones go plastic.
Fonts for this mood
#e02440 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #e02440
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #e02440 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/e02440-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md