# #e02440

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e02440`
- RGB: rgb(224, 36, 64)
- HSL: hsl(351, 75%, 51%)
- OKLCH: oklch(0.586 0.218 20.6)
- Relative luminance: 0.1748
- Nearest named color: Anarchist (#db304a, Δ 1.486) — https://brandsweets.com/colors/anarchist
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e02440

## Tints & shades

- Tints (toward white): #e33b54, #e64c63, #e96377, #ec798a, #ef8f9e, #f2a1ad, #f5b8c1, #f8ced4, #fbe0e4, #fef6f7
- Shades (toward black): #cd1d38, #bb1b33, #a5182d, #8f1427, #7d1222, #670f1c, #500b16, #3a0810, #28060b, #120305

## Harmonies

- Complementary: #24e0c4
- Analogous: #e0249e, #e06624
- Triadic: #40e024, #2440e0
- Split-complementary: #24e066, #249ee0
- Tetradic: #9ee024, #24e0c4, #6624e0

## Colors that go with #e02440

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e02440: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e02440 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #e02440: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e02440: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e02440 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #e02440, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e02440: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e02440: 18 real palettes, including Costco's brand system and Target : Expect More. Pay Less.'s brand system, as the supporting colour. Seen in: Costco (https://brandsweets.com/colors/brands/costco-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.67:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ae192f (7.05:1)
- On black (#000000): 4.5:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e02944 (4.57:1); AA: background → #fcfcfc (4.55:1); AAA: text → #eb7083 (7.18:1)

## Brands using this color

- **Costco** — primary #e31837 (Δ 1.083) — https://brandsweets.com/colors/brands/costco-com
- **Walgreens** — primary #e31836 (Δ 1.149) — https://brandsweets.com/colors/brands/walgreens-com
- **Wendy's** — primary #dd1438 (Δ 1.494) — https://brandsweets.com/colors/brands/wendys-com
- **Tiffany & Co.** — secondary #e50739 (Δ 1.532) — https://brandsweets.com/colors/brands/tiffany-com
- **Redfin** — primary #dc3443 (Δ 1.58) — https://brandsweets.com/colors/brands/redfin-com
- **Pepsi** — secondary #e32934 (Δ 1.688) — https://brandsweets.com/colors/brands/pepsi-com
- **DuckDuckGo** — secondary #d83544 (Δ 1.961) — https://brandsweets.com/colors/brands/duckduckgo-com

## Curated palettes containing it

- **Tabloid** (editorial, bold, vivid) — #e11d48, #111111, #facc15, #ffffff — Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product. — tool: https://brandsweets.com/palettes/new/e11d48-111111-facc15-ffffff — collection: https://brandsweets.com/palettes/editorial
- **Gemstone** (jewel-tones, vivid, dark, luxury) — #0f766e, #7e22ce, #e11d48, #0f0a1a, #f5eef8 — Emerald, amethyst and ruby on velvet-black — the jewel-tone trio; the surface must be dark or the stones go plastic. — tool: https://brandsweets.com/palettes/new/0f766e-7e22ce-e11d48-0f0a1a-f5eef8 — collection: https://brandsweets.com/palettes/jewel-tones

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e02440-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e02440" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.