Color
#df1401
#df1401rgb(223, 20, 1)hsl(5, 99%, 44%)oklch(0.572 0.228 30.1)Colors that go with #df1401
Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #df1401: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #df1401 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #df1401 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #df1401: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #df1401 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour.
Blue #0000ff
shipped8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #df1401, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #df1401: 6 real palettes, including Walgreens's brand system and Pepsi's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #df1401: 18 real palettes, including Netflix's brand system and McDonald's's brand system, as the accent.
Real palettes that use #df1401
Tints & shades
Harmonies
Contrast
| #df1401 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.96:1 | pass | pass | fail |
|
Aaon black | 4.24:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #df1401 as the background.
Brands using this color
- Formula 1secondary · #e10600 · Δ0.563
- Pinterestsecondary · #dd0e0e · Δ0.752
- WWEsecondary · #e40707 · Δ1.035
- MAC Cosmeticssecondary · #da1717 · Δ1.214
- Vodafoneprimary · #e60000 · Δ1.368
- Vodafoneaccent · #e60000 · Δ1.368
- Toyotasecondary · #e10a1d · Δ1.384
- Netflixprimary · #e50914 · Δ1.416
- Lenovosecondary · #e1251b · Δ1.482
- McDonald'ssecondary · #da291c · Δ1.589
- Nintendosecondary · #e60012 · Δ1.59
- Budweiserprimary · #dc041c · Δ1.659
- Lay'saccent · #df2027 · Δ1.748
- State Farmprimary · #d62311 · Δ1.752
- Codecademyaccent · #dc2626 · Δ1.759
- Burger Kingprimary · #d62300 · Δ1.816
Fonts for this mood
#df1401 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #df1401 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/df1401-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md