Color

#df0744

#df0744
hex#df0744
rgbrgb(223, 7, 68)
hslhsl(343, 94%, 45%)
oklchoklch(0.575 0.228 17.3)
Closest name: crimson (#dc143c)Relative luminance 0.1626

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#07dfa1

#df07b0 · #df3607

#44df07 · #0744df

Split-complementary

Open in tool →

#07df36 · #07b0df

#b0df07 · #07dfa1 · #3607df

Contrast

#df0744 as textRatioAAAA largeAAAFix
Aaon white
4.94:1passpassfail
  • AAA: use #b20636 as the text (7.07:1)
Aaon black
4.25:1failpassfail
  • AA: use #e90747 as the text (4.59:1)
  • AAA: use #fa618c as the text (7.15:1)
  • AA: or shift the background to #f5f5f5 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #df0744 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#df0744 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #df0744
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #df0744 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/df0744-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md