Color

#0744df

#0744df
hex#0744df
rgbrgb(7, 68, 223)
hslhsl(223, 94%, 45%)
oklchoklch(0.474 0.24 263.5)
Closest name: C64 Blue (#003aff)Relative luminance 0.0951

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dfa107

#07b0df · #3607df

#df0744 · #44df07

Split-complementary

Open in tool →

#df3607 · #b0df07

#df07b0 · #dfa107 · #07df36

Contrast

#0744df as textRatioAAAA largeAAAFix
Aaon white
7.24:1passpasspassPasses AAA — no fix needed.
Aaon black
2.9:1failfailfail
  • AA: use #346cf9 as the text (4.66:1)
  • AAA: use #6b93fa as the text (7.18:1)
  • AA: or shift the background to #cccccc (4.51:1)
  • AAA: or shift the background to #fcfcfc (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0744df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#0744df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0744df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0744df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0744df-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md