Color
#df011b
#df011brgb(223, 1, 27)hsl(353, 99%, 44%)oklch(0.569 0.231 26.7)Colors that go with #df011b
Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #df011b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #df011b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #df011b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #df011b in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour.
Blue #0000ff
shipped8 real palettes, including native Cybersecurity's brand system and Tim Hortons's brand system put Blue beside #df011b, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #df011b: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #df011b: 18 real palettes, including Target : Expect More. Pay Less.'s brand system and Netflix's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #df011b: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent.
Real palettes that use #df011b
Tints & shades
Harmonies
Contrast
| #df011b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.05:1 | pass | pass | fail |
|
Aaon black | 4.16:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #df011b as the background.
Brands using this color
- Toyotasecondary · #e10a1d · Δ0.585
- Budweiserprimary · #dc041c · Δ0.591
- Pinterestsecondary · #dd0e0e · Δ0.927
- MAC Cosmeticssecondary · #da1717 · Δ1.209
- Pinterestprimary · #e40424 · Δ1.215
- Formula 1secondary · #e10600 · Δ1.221
- Target : Expect More. Pay Less.primary · #dc142c · Δ1.265
- Netflixprimary · #e50914 · Δ1.424
- WWEsecondary · #e40707 · Δ1.431
- Lay'saccent · #df2027 · Δ1.486
- Nintendosecondary · #e60012 · Δ1.496
- Pinterestaccent · #e60023 · Δ1.531
- KFCprimary · #e4002b · Δ1.562
- KFCsecondary · #e4002b · Δ1.562
- NASCARsecondary · #e4002b · Δ1.562
- Wells Fargoprimary · #d71e28 · Δ1.749
- Vodafoneprimary · #e60000 · Δ1.754
- Vodafoneaccent · #e60000 · Δ1.754
- Codecademyaccent · #dc2626 · Δ1.831
- Burberrysecondary · #d5151f · Δ1.913
Fonts for this mood
#df011b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #df011b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/df011b-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md